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With Pinterest's new body type ranges, users can now select from four options to ensure search results reflect their own body types, fostering a sense of inclusivity and representation.
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Discover how Pinterest's AI technology identifies diverse body types, enabling users to see themselves represented in over 3.5 billion images on the platform.
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Sabrina Ellis, Chief Product Officer at Pinterest, shares the company's vision for inclusivity and the importance of users seeing themselves reflected in their search results.
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Users who utilize body type ranges on Pinterest experience a 66% higher engagement rate per session, indicating the positive impact of this feature on user experience.
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Navigating body type ranges on Pinterest is easy – simply open the app, enter your search term, and select your preferred body type range from 1 to 4 for personalized results.
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Pinterest prompts users to save their body type range preferences, ensuring future searches are seamlessly tailored to their individual preferences.
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Pinterest celebrates diversity by featuring size-inclusive brands on its search landing page, highlighting the importance of representation in fashion.
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In the US, Pinterest offers body type ranges for women's fashion and wedding searches, with testing underway in Canada. Men's fashion and other verticals will follow later this year.
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Start exploring Pinterest's body type ranges today to enjoy a more inclusive and personalized search experience for fashion and wedding inspiration.
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